007collector.com

BOOK – THE MARKETING OF FYEO

A Comprehensive Overview Of The Marketing Material For The James Bond Film For Your Eyes Only By German Peter Lorenz. The Book Contains 100 Pages About The For Your Eyes Only Marketing Back In 1981. This Book Is Unofficial And Non-Profit. All Material Contained Within Is For Informational Purposes Only. All Copyrights Belong To The Repective Owners

Book Introduction Peter Lorenz “For Your Eyes Only” Employs A Shrinking And, In Some Countries, Controversial “Legs” Key Visual, Created To Leave A Lasting Impression. Art Director Bill Gold Enlisted Photographer Morgan Kane, Who Conducted Separate Photo Sessions With Three Models To Create Now-Iconic Imagery. The Final Composition Combines The Crossbow-Wielding Arm With Striking Silhouette Of The Legs. The U.S. Campaign Embraced Photographic Style, While International Marketing Featured A Painted Artwork By Renowned UK Artist Brian Bysouth.

In Contrast To The Extensive Merchandise Of “Moonraker”, “For Youe Eyes Only” Adopts A More Focused Approach With Select Items Localised To Specific Markets, Including The Marvel Comic Adaption And The Film’s Soundtrack.

Notably, “For Your Eyes Only” Marks A Departure In U.S. Film Promotion By Omitting The Traditional 24-Sheet And 6-Sheet Posters, Reflecting Evolving Trends In Cinematic Marketing.

Peter Lorenz, Berlin November 2024 Illustrated007

Content Introduction 1, Key Artworks 2, Press Stills 8 Marketing Europe 11, United Kingdom 12, France 26, Germany 34, Italy 41, Spain 45, Yugoslavia 49, Switzerland 50, Denmark 51, Finland 53, Sweden 54, Miscellaneous 55, Marketing US & LatAm 58, United States 59, Mexico 77, Argentina 78, Brazil 79, Marketing AsiaPac 80, Japan 81, Australia 89, Thailand 90, Miscellaneous Countries 91, Miscellaneous 93, Also Avaiable 97, Acknowledgement 98
Peter Lorenz Berlin, Germany 2024

Peter Lorenz Marketing Books Overview
Peter Lorenz Artwork Overview