BOOK – THE MARKETING OF MR

A Comprehensive Overview Of The Marketing Material For The James Bond Film Moonraker By German Peter Lorenz. The Book Contains 120 Pages About The Moonraker Marketing Back In 1979. This Book Is Unofficial And Non-Profit. All Material Contained Within Is For Informational Purposes Only. All Copyrights Belong To The Repective Owners

Book Introduction Peter Lorenz Moonraker Starts A New Quality In Marketing For The Bond Films: Starting With The Iconic Artworks By Dan Goozee, The Film Feature Some Of The Most Memorable And Impactful Artworks Since The 60’s.

These Artworks Were Put To A Good Use In A Varied And Impressive Marketing Campaign Across The Globe. Especially The US Produced A Large Number Of Posters And Used New Formats Such as The ‘Display Streamer’ Banner.

Merchandising Grew Considerably With Moonrakker: Seiko And Corgi Continue Their Campaign After ‘The Spy Who Loved Me’. And New Merchandising Is Used To Promote The Film, Especially Trading Cards Which Were Issued Extensively In Europe And The US.

Peter Lorenz, Berlin July 2024 Illustrated007

Content Introduction 1, Key Artworks 2, Press Stills 8 Marketing Europe 12, United Kingdom 13, France 30, Germany 37, Italy 46, Spain 50, Denmark 59, Sweden 61, Switzerland 62, Yugoslavia 64, Miscellaneous 65, Marketing US & LatAm 71, United States 72. Argentina 100, Brazil 102, Mexico 104, Marketing AsiaPac 105, Australia 106, Japan 107, Thailand 113, Miscellaneous Countries 114, Miscellaneous 115, Also Avaiable 119, Acknowledgement 120
Peter Lorenz Berlin, Germany 2024

Peter Lorenz Marketing Books Overview
Peter Lorenz Artwork Overview

2024_08_08 (WEEK32/2024GOODIE)

Categories: 007 - 5 Roger Moore, 1979 Moonraker, Actors, Books/Audio Books, Films, Goodies, Memorabilia