BOOK – THE MARKETING OF TSWLM

A Comprehensive Overview Of The Marketing Material For The James Bond Film The Spy Who Loved Me By German Peter Lorenz. The Book Contains 104 Pages About The Spy Who Loved Me Marketing Back In 1977§. This Book Is Unofficial And Non-Profit. All Material Contained Within Is For Informational Purposes Only. All Copyrights Belong To The Repective Owners

Book Introduction Peter Lorenz The Marketing Campaign For ‘The Spy Who Loved Me’ Introduced A Change In The 007 Film Marketing: Old Marketing Materials, Such As The US 3 Sheet Poster Were Replaced With New Banner Poster Formats, There Was A Stronger Focus On Cross Promotions Such As The PartnershipmWith Seiko.

And Of Course It’s The First 007 Film Solely Produced By Albert R. Broccoli After Saltzman Had To Sell His Shares In The Partnership.

The Film Will Always Be Something Special For Me Personally As It Was The First Bond Film I Ever Saw In 1977. And I Purchased My First Piece Of 007 Merchandising: The Corgi Lotus Esprit Toy. Little Did I Know That This Subject Would Stay With Me For This Long.

Peter Lorenz, Berlin May 2024 Illustrated007

Content Introduction 1, Key Artworks 2, Press Stills 7 Marketing Europe 10, United Kingdom 11, France 26, Germany 34, Italy 46, Spain 520, Denmark 55, Sweden 57, Switzerland 58, Miscellaneous 61, Marketing US & LatAm 64, United States 65. Mexico 84, Miscellaneous 85, Marketing AsiaPac 86, Australia 87, Japan 90, India 96, Miscellaneous Countries 97, Miscellaneous 98, Acknowledgement 102, Also Avaiable 103
Peter Lorenz Berlin, Germany 2024

Peter Lorenz Marketing Books Overview
Peter Lorenz Artwork Overview














2024_08_07 (WEEK32/2024GOODIE)

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